Steam Price Tag Suggester

The honest answer is: roughly what comparable titles charge today, biased toward the upper half of that range. Indies who underprice rarely recover the lost revenue, because Steam price increases are visible and audiences read them as a slap. The Price Tag Suggester takes 5-10 competitors you choose, adds 10-15 more games Steam itself recommends as similar, and returns the median across that pooled dataset as the suggested price.

Five competitors is a small sample. A single discounted outlier or coming-soon entry can drag the median far below where it should sit. We use Steam's official content-based tag search to add ~15-20 more games that share your competitors' core tags (Roguelite, Action, Souls-like, etc.). That gets us to a 20-25 game dataset that's harder to skew, and every title in it shares concrete content signals with your comps, not just audience overlap. The dataset breakdown shows every title with a count of shared tags, so you can audit and prune.

For most indies in the 8-15 hour content range, that decision is the biggest leverage point in your launch revenue. The right answer is genre-specific: roguelikes and cozy sims often have a higher price ceiling than developers realize, narrative VNs often sit lower than they should. Paste five comparable titles and the suggester will surface where the market actually sits, plus a 25th-75th percentile range you can position within.

There is no single standard. Released indies in 2024-2026 cluster around three tiers: $9.99-$14.99 for compact games (4-8 hours, single-mechanic), $14.99-$19.99 for the broad middle (8-20 hour games, the majority of polished indies), and $24.99-$34.99 for content-heavy or premium-positioned games. The suggester anchors you to the tier your competitors actually live in, not to a generic average.

Technically yes, but it's almost always a mistake. Steam shows price history publicly, the community surfaces price hikes immediately, and review bombs from price-hike anger have killed otherwise healthy indies. Lowering is easy and expected. Raising is risky and rarely worth it. That asymmetry is why this tool nudges you toward starting in the upper half of the suggested range.

Step 1: we fetch the current Steam USD price plus the user-defined Steam tags for each of your 5-10 competitors via Steam's public appdetails + store page, in parallel with Steam's master tag map. Step 2: the most common tags across your competitors (those appearing in 2+ comps) become anchor tags, resolved to Steam tag IDs. Step 3: we call Steam's official content-based tag search to surface games tagged with ALL the anchors (Games category only). Step 4: we filter for released indies priced between $1 and $50 in the last 8 years, rank by Steam tags shared with your comps, and take the top 18. Step 5: we compute 25th / 50th / 75th percentiles across the pooled dataset; the median becomes the recommendation, the 25th-75th becomes the range, both rounded to standard Steam pricing tiers like $9.99, $14.99, $19.99.

If you fill it in, we run a simple break-even check: at the suggested price, your net per sale (after Steam's 30% cut, an estimated VAT/regional drag, and a typical discount-blended ASP) is roughly price × 0.55 × 0.71. We divide your dev cost by that net figure and surface the implied copy count. If it's over 50K we flag it amber; over 100K we flag it red. That's not a verdict on your game, just a reality check on whether the price recovers the build.

Yes. Free, no signup, no rate limits beyond Steam's own caching. The math runs entirely in your browser so you can audit it in DevTools. We may add a paid tier later for tracking price decisions over time and running larger competitor cohorts, but the core suggester will stay free for indie devs.