IndieDevTool / Steam Page Score
Steam Page Score
LiveA free Steam page audit for indie developers. Drop in your Steam URL and get a health score, a category breakdown, and a prioritized checklist of changes that move the needle on wishlist conversion.
Some of these parameters come from hands-on experience, and the tool can be wrong. If you're not entirely sure what you're doing with your Steam page, treat this as a guide, not gospel.
Page Score
Auditingβ¦
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Why most Steam pages leak conversion
The pattern shows up over and over when we sit down with indie devs. The page is fine. Not bad, just fine. Six tags instead of twenty, English-only when Chinese Simplified is one tickbox away, no trailer above the fold, a 700-character short description that should be 200. Each one of these is small. Together they're the difference between 6,000 wishlists and 14,000.
A Steam page audit gives you the same checklist a publisher walks through on day one of working with a new title, in 30 seconds, for free. The health score makes the gap concrete: not "your page could be better," but a clear list of changes ranked by impact, so you know which fix to ship first.
Frequently asked questions
What is a Steam page audit, exactly?
A Steam page audit is a structured review of your store page against the things Valve and seasoned indie marketers know move discoverability and conversion: language coverage, screenshot count, trailer presence, tag usage, copy quality, review signals, and feature completeness. Steam Page Score automates this in 30 seconds and returns a single health score plus a prioritized list of fixes.
What does the health score actually measure?
It weighs what actually moves Steam discovery and wishlist conversion: languages (market-weighted coverage, not just a raw count), visuals (a trailer plus enough gameplay screenshots), discoverability (using all 20 Steam tags), store copy (a tight short-description hook plus a rich, illustrated About section), social proof and links (review signals, plus whether your Developer/Publisher name and socials link out properly), and completeness (system requirements, demo, achievements, controller support, and a check for leftover placeholder text). You get one score out of 100 with a decimal, and every line shows exactly what we read and the single change that raises it most. If a field can't be read, we drop it and re-balance, so you're always scored out of 100 of what we could check.
Do I need a Steam account or developer access?
No. Steam Page Score works on any public Steam page, including Coming Soon pages. You paste the URL, we audit using only Steam's public APIs. No login, no developer credentials, no scraping behind authentication.
Will it work for unreleased games?
Yes, and it adapts automatically. Coming Soon pages are detected, and for them the score weighs release-date clarity, demo presence, a wishlist call-to-action and pre-launch asset depth instead of reviews. Released pages swap those slots for review signals. Either way the score stays out of 100 and meaningful at every launch stage.
Is Steam Page Score free?
Yes. The audit and the health score are free, with no signup. We're considering an optional paid tier later for time-tracking, cohort comparison against similar tagged titles, and PDF export for sharing with publishers and investors. The core audit will stay free for indie devs.
How is this different from the audits Steam consultants charge for?
Most page audits sold by indie marketing consultants cost $200 to $500 per game and take a week. They go deeper than this tool will, especially on copy and creative direction. Steam Page Score covers the structured 80% in 30 seconds for free, so you can fix the easy wins before paying anyone for the harder ones.