IndieDevTool / Steam Page Score
Steam Page Score
In beta · launching soonA free Steam page audit for indie developers. Drop in your Steam URL and get a health score, a category breakdown, and a prioritized checklist of changes that move the needle on wishlist conversion.
What it does
Paste your Steam store URL. In about 30 seconds we run a structured audit using Steam's public APIs and return:
Health Score, a single score you can share, retest, and improve.
Category breakdown, see exactly where your page wins and where it loses ground.
Prioritized checklist, the highest-impact fixes per category, sorted by what moves the score most.
Benchmarks, how your page compares against indie titles in the same tag cluster.
Accessibility
Language coverage, Steam Deck Verified status, controller support. The category where indies leave the most reach on the floor.
Visuals
Trailer presence, screenshot count, library hero and logo art, header image quality. The first thing every Steam visitor judges.
Copy
Short description sweet spot, long description structure, call-to-action presence. We check what converts, not just what reads well.
Discovery
Tag count and balance. Most indie devs use 5 or 6 tags when Steam allows 20. This is usually the cheapest fix on the list.
Social Proof
Review count category, positive ratio, and Coming Soon pre-release signals. Adapted automatically for unreleased titles.
Completeness
Demo, achievements, cloud save, workshop, DLC strategy. Small signals that compound into trust.
Get notified when it launches
We'll email you the moment the audit goes live so you can score your own page first. You'll also hear about new tools I build for myself and share here, plus the occasional case study I write up from working with indie devs. No spam, easy to unsubscribe in any email.
Why most Steam pages leak conversion
The pattern shows up over and over when we sit down with indie devs. The page is fine. Not bad, just fine. Six tags instead of twenty, English-only when Chinese Simplified is one tickbox away, no trailer above the fold, a 700-character short description that should be 200. Each one of these is small. Together they're the difference between 6,000 wishlists and 14,000.
A Steam page audit gives you the same checklist a publisher walks through on day one of working with a new title, in 30 seconds, for free. The health score makes the gap concrete: not "your page could be better," but a clear list of changes ranked by impact, so you know which fix to ship first.
Frequently asked questions
What is a Steam page audit, exactly?
A Steam page audit is a structured review of your store page against the things Valve and seasoned indie marketers know move discoverability and conversion: language coverage, screenshot count, trailer presence, tag usage, copy quality, review signals, and feature completeness. Steam Page Score automates this in 30 seconds and returns a single health score plus a prioritized list of fixes.
What does the health score actually measure?
Six categories: Accessibility (language coverage, controller support, Steam Deck status), Visuals (trailer, screenshots, library art), Copy (descriptions and calls to action), Discovery (tag usage), Social Proof (review signals), and Completeness (demo, achievements, and small but compounding signals). When the tool ships, every category will show exactly what it measured and the specific change that improves it.
Do I need a Steam account or developer access?
No. Steam Page Score works on any public Steam page, including Coming Soon pages. You paste the URL, we audit using only Steam's public APIs. No login, no developer credentials, no scraping behind authentication.
Will it work for unreleased games?
Yes. The audit adapts to Coming Soon pages and weights the relevant signals: trailer, screenshots, language coverage, tag count, and pre-release content. Signals like review count are skipped or down-weighted for unreleased titles, so the score stays meaningful at every launch stage.
Is Steam Page Score free?
Yes. The audit and the health score are free, with no signup. We're considering an optional paid tier later for time-tracking, cohort comparison against similar tagged titles, and PDF export for sharing with publishers and investors. The core audit will stay free for indie devs.
How is this different from the audits Steam consultants charge for?
Most page audits sold by indie marketing consultants cost $200 to $500 per game and take a week. They go deeper than this tool will, especially on copy and creative direction. Steam Page Score covers the structured 80% in 30 seconds for free, so you can fix the easy wins before paying anyone for the harder ones.